| 000 | 00980cam a2200241 a 4500 | ||
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| 001 | vtls003021533 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226104251.0 | ||
| 008 | 110218s2004 njua b 001 0 eng | ||
| 020 | _a0131230301 (pbk : Int ed.) | ||
| 039 | 9 |
_a201204190934 _bwilmina _c201102181246 _dVLOAD _c200811241803 _dVLOAD _c200504131716 _dchon ling _y200503251357 _zpatrick |
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| 082 | 0 | 0 |
_a658.802 _bKER |
| 100 | 1 |
_aKerin, Roger A. _9382 |
|
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson. |
| 250 | _a10th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2004. |
||
| 300 |
_aviii, 696 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _919005 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _911442 |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- _919006 |
|
| 920 | _aGENLS : 180775, 180776 | ||
| 999 |
_c35377 _d35377 |
||