000			01450cam a2200253 a 4500
001			vtls003021900
003			MY-SjTCS
005			20200306155030.0
008			110218s2004 si a b 001 0 eng d
020			_a981244565X (pbk)
039		9	_a201102181646 _bVLOAD _c200704061349 _dpushpa _c200704061113 _dmalathy _c200505241101 _dmas _y200505071035 _zpatrick
082	0	0	_a658.802 _bKEH
100	1		_aKeh, Hean Tat. _919170
245	1	0	_aStrategic Asian marketing : _ban essential guide for managers / _cHean Tat Keh, Jeongwen Chiang.
246	3	0	_aEssential guide for managers
260			_aSingapore : _bPearson Prentice Hall, _cc2004.
300			_axvii, 269 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_a1. The new Asia: opportunity or threat - 2. Strategic marketing thinking: market driven or market driving? - 3. Consumer analysis - 4. Organizational buyer analysis - 5. Market segmentation, targeting, and positioning - 6. Marketing research and intelligence - 7. Competition analysis - 8. Product concept and design - 9. Services marketing - 10. Brand management - 11. Pricing strategy and practice - 12. Integrated marketing communications - 13. Marketing channels - 14. Sales force managemnt - 15. Planning, implementation, and control - Index.
650		0	_aMarketing _zAsia _xManagement. _919171
700	1		_aChiang, Jeongwen. _9220587
920			_aGRL : 180878
921			_aTCHT : 666053
999			_c35719 _d35719