000			01575nam a2200253 a 4500
001			vtls003022102
003			MY-SjTCS
005			20200226104312.0
008			110218s2004 ohu 000 0 eng d
020			_a075933871X (hbk)
020			_a9780759338715 (hbk.)
039		9	_a201102181456 _bVLOAD _c201007211716 _dshuhada _c200709121756 _dpushpa _c200510191353 _dchon ling _y200505271055 _zpatrick
082	0	4	_a658.802 _bJAI
100	1		_aJain, Subhash C., _d1942- _945103
245	1	0	_aMarketing planning & strategy / _cSubhash C. Jain
250			_a7th ed.
260			_aMason, OH. : _bThomson, _cc2004.
300			_axviii, 935 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0		_aPart One Introduction : 1. Marketing and the concept of planning and strategy - 2. Strategic marketing -- Part two: Strategic analysis: 3. Corporate appraisal - 4. Understanding competition - 5. Focusing on the customer - 6. Scanning the environment -- Part three Strategic capabilities and direction: 7. Measuring strengths and weaknesses - 8. Developing marketing objectives and goals -- Part four Strategy formulation: 9. Strategy selection - 10. Portfolio analysis -- Part five Strategy implementation and control: 11. Organizational structure - 12. Strategic tools -- Part six Marketing strategies: 13. Market strategies - 14. Product strategies - 15. Pricing strategies - 16. Distribution strategies - 17. Promotion strategies - 18. Global market strategies.
650		0	_aMarketing _xManagement. _98897
920			_aGRL : 180971, 181428
921			_aMCS: 203637, 203638
999			_c35936 _d35936