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| 003 | MY-SjTCS | ||
| 005 | 20200306162759.0 | ||
| 008 | 110218s2004 ohu 000 0 eng d | ||
| 020 | _a0324226675 (hbk) | ||
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_a658.8342 _bHEL |
| 100 | 1 |
_aHellman, Karl. _919448 |
|
| 245 | 1 | 4 |
_aThe customer learning curve : _bcreating profits from marketing chaos / _cKarl Hellman, Ardis Burst. |
| 260 |
_aMason, Ohio : _bThomson/South-Western _cc2004. |
||
| 300 |
_axii, 210 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 199-201) and index. | ||
| 650 | 0 |
_aMarketing. _9221517 |
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| 650 | 0 |
_aConsumer behavior _9221518 |
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| 650 | 0 |
_aCustomer relations. _9221519 |
|
| 650 | 0 |
_aLearning curve (Industrial engineering) _9221520 |
|
| 700 | 1 |
_aBurst, Ardis. _9221521 |
|
| 920 | _aAUDP : 57384 | ||
| 999 | _c36279 | ||