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_aO'Guinn, Thomas C _98372 |
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_aAdvertising and integrated brand promotion / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | _a4th ed. | ||
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_aMason, Ohio : _bThomson/South-Western, _cc2006. |
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_aAllen, Chris T. _98373 |
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