000			02072cam a2200241 a 4500
001			vtls003022956
003			MY-SjTCS
005			20200306162831.0
008			110218s2005 njua b 001 0 eng d
020			_a0130618764 (pbk.)
020			_a9780130618764 (pbk.)
039		9	_a201102181243 _bVLOAD _c201010230938 _dshuhada _c201010230934 _dshuhada _c201009031127 _dmalathy _y200506300921 _zmalathy
082	0	4	_a647.94068 _bNYK
100	1		_aNykiel, Ronald A. _919676
245	1	0	_aHospitality management strategies / _cRonald A. Nykiel.
260			_aUpper Saddle River, NJ : _bPrentice Hall, _cc2005.
300			_axxi, 470 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 449-451) and index.
505	0		_aPart 1: Understanding Strategy, Forces, Selection, and Positioning. 1. Hospitality Management Strategies in Perspective. 2. External and Internal Driving Forces. 3. Strategy Selection and Positioning. Part 2: The Growth Strategies of Development, Financial Options, and Brand Strategy. 4. Business Development Strategies. 5. Financial Strategies. 6. Brand Strategy and Management. Part 3: The Offensive (Revenue Development) Strategies of Marketing, Sales, and Customer Retention. 7. Marketing Strategies. 8. Sales Strategies. 9. Customer Service and Quality Strategies. Part 4: The Functional Strategies of Human Resources, Technology, and Purchasing. 10. Human Resource Management Strategies. 11. Technology Management and Applications. 12. Purchasing Concepts. Part 5: The Defensive (Business Preservation) Strategies of Risk Management, Crisis Management, and Communications. 13. Risk Management. 14. Crisis Management. 15. Communications and Public Relations. Part 6: The Implementation of Strategic Planning, Organizational and Operational Concepts, and Leadership. 16. The Strategic Planning Process. 17. Organizational and Operational Concepts. 18. Leadership Profiles.
650		0	_aHospitality industry _xManagement. _95110
650		0	_aHospitality industry _xManagement _vCase studies. _9222502
920			_aSHT : 641046, 150864
999			_c36790 _d36790