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082	0	4	_a338.4791 _bDES
245	0	0	_aDestination branding : _bcreating the unique destination proposition / _c[edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.
250			_a2nd ed.
260			_aOxford, UK : _bElsevier/Butterworth-Heinemann, _c2004.
300			_axx, 314 p. : _bill. ; _c24 cm.
505	0		_aContributors - Table - Figures - Acknowledgements - Abbreviations - Part 1: Destination Branding in context - 1. Introduction - 2. Branding the nation: the historical context - 3. Nation-brands and the value of provenance - 4. Country as brand, product and beyond: a place marketing and brand management perspective -- Part 2: Destination Branding challenges - 5. Meeting the destination branding challenge - 6. The political challenge: the case of New Zealand's tourism organizations - 7. Branding and national identity: the case of Central and Eastern Europe - 8. The internet challenge for destination marketing organizations - 9. The challenge of public relations financial accountability: the case of the USA -- Part 3: Destination Branding in Practice - 10. A challenger brand: Wales, golf as it should be - 11. Brand Shanghai: harnessing the inner force of people and place - 12. Western Australia: building a state brand - 13. New Zealand and the Lord of the Rings: leveraging public and media relations - 14. Brand Louisiana: capitalizing on music and cuisine - 15. Brand Singapore: the hub of ' New Asia' - 16. Brand Philadelphia: the power of spotligth events - 17. Developing Brand Australia: examining the role of events - Index.
650		0	_aTourism _xMarketing. _911644
650		0	_aAdvertising _xTourism. _933552
700	1		_aMorgan, Nigel. _916584
700	1		_aPritchard, Annette. _916585
700	1		_aPride, Roger. _920463
920			_aTCHT : 623612
999			_c38213 _d38213