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| 001 | vtls003024475 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226104446.0 | ||
| 008 | 110218s2002 ne a 001 0 eng | ||
| 020 | _a0750656255 (pbk.) | ||
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| 082 | 0 | 4 |
_a658.802 _bMAC |
| 100 | 1 |
_aMcDonald, Malcolm _925815 |
|
| 245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a5th ed. | ||
| 260 |
_aAmsterdam : _bButterworth-Heinemann, _c2002. |
||
| 300 |
_axix, 630 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 590 | _aAustralian Degree Programme (UTS) : 24108T | ||
| 650 | 0 |
_aMarketing _xManagement. _98897 |
|
| 650 | 0 |
_aMarketing _xPlanning. _910368 |
|
| 710 | 2 |
_aInstitute of Marketing. _9105805 |
|
| 920 | _aAUDP (UTS) : 57491, 57492, 57493, 57642, 57643, 57644 | ||
| 999 |
_c38520 _d38520 |
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