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| 001 | vtls003027818 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306163052.0 | ||
| 008 | 110218s2007 xxua b 001 0 eng | ||
| 020 | _a0324321430 (hbk.) | ||
| 020 | _a9780324321432 (hbk.) | ||
| 039 | 9 |
_a201102181635 _bVLOAD _c201102181325 _dVLOAD _c200808251444 _dmas _c200808041025 _dshahriman _y200605161422 _zshah_rol |
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_a658.82 _bSHI |
| 100 | 1 |
_aShimp, Terence A. _98542 |
|
| 245 | 1 | 0 |
_aAdvertising, promotion and other aspects of integrated marketing communications / _cTerence A. Shimp. |
| 250 | _a7th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2007. |
||
| 300 |
_axxi, 629 p. : _bill. (some col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _9226708 |
|
| 650 | 0 |
_aSales promotion. _9200284 |
|
| 650 | 0 |
_aAdvertising. _9226709 |
|
| 650 | 0 |
_aDirect marketing. _9226710 |
|
| 920 | _aADP : 97641, 900241 | ||
| 921 | _aAUDP (UTS) : 58398 | ||
| 999 |
_c38919 _d38919 |
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