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003 | MY-SjTCS | ||
005 | 20200226104506.0 | ||
008 | 110218s2004 mauab 001 0 eng d | ||
020 | _a0618310592 (hbk.) | ||
020 | _a0618311920 (pkg.) | ||
020 | _a0618310614 (casebook) | ||
039 | 9 |
_a201102181427 _bVLOAD _c201102181427 _dVLOAD _c201102181427 _dVLOAD _c200811241810 _dVLOAD _y200512011529 _zmalathy |
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_a658.848 _bJEA |
100 | 1 |
_aJeannet, Jean-Pierre. _96491 |
|
245 | 1 | 0 |
_aGlobal marketing strategies / _cJean-Pierre Jeannet, H. David Hennessey. |
250 | _a6th ed. | ||
260 |
_aBoston, Mass. _bHoughton Mifflin, _cc2004. |
||
300 |
_axxi, 613 p. : _bill., maps ; _c24 cm. + _e1 casebook (1 v. (various pagings) : _bill. ; _c24 cm) |
||
505 | 0 | _aIntroduction -1. Introduction to global marketing -- Part I: Understanding the global marketing environment - 2. The global economy - 3. Cultural and social forces - 4. Political and legal forces -- Part II: Analyzing global marketing opportunities - 5. Global markets and buyers - 6. Global marketing research -- Part III: Developing global marketing opportunities - 7. Developing a global mindset - 8. Global marketing strategies - 9. Global market entry strategies -- Part IV: Designing global marketing programs - 10. Pricing for global markets - 11. Global communication strategies - 12. Managing global advertising - 13. Global product and service strategies - 14. Development new products for global markets - 15. Managing global distribution channels -- Part V: Managing the global marketing effort - 16. Organizing for global marketing - 17. Planning and controlling global marketing - Name and company index - Subject index. | |
525 | _a1 casebook : Case in global marketing strategies : 2005 annual update, 6th ed. | ||
590 | _aBritish Degree Programme : UMKC7Q-2, UMKC7V-3 | ||
650 | 0 |
_aExport marketing _xManagement _930243 |
|
650 | 0 |
_aExport marketing _xManagement _vCase studies. _924183 |
|
700 | 1 |
_aHennessey, Hubert D. _920523 |
|
740 | _aCases in global marketing strategies : 2005 annual update | ||
920 | _aMCS(USM) : 202423, 202424/CB | ||
921 | _aBDP (UWE) : 501304, 501305/CB, 501279, 501280/CB | ||
999 |
_c39019 _d39019 |