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008 110218s2004 mauab 001 0 eng d
020 _a0618310592 (hbk.)
020 _a0618311920 (pkg.)
020 _a0618310614 (casebook)
039 9 _a201102181427
_bVLOAD
_c201102181427
_dVLOAD
_c201102181427
_dVLOAD
_c200811241810
_dVLOAD
_y200512011529
_zmalathy
082 0 4 _a658.848
_bJEA
100 1 _aJeannet, Jean-Pierre.
_96491
245 1 0 _aGlobal marketing strategies /
_cJean-Pierre Jeannet, H. David Hennessey.
250 _a6th ed.
260 _aBoston, Mass.
_bHoughton Mifflin,
_cc2004.
300 _axxi, 613 p. :
_bill., maps ;
_c24 cm. +
_e1 casebook (1 v. (various pagings) :
_bill. ;
_c24 cm)
505 0 _aIntroduction -1. Introduction to global marketing -- Part I: Understanding the global marketing environment - 2. The global economy - 3. Cultural and social forces - 4. Political and legal forces -- Part II: Analyzing global marketing opportunities - 5. Global markets and buyers - 6. Global marketing research -- Part III: Developing global marketing opportunities - 7. Developing a global mindset - 8. Global marketing strategies - 9. Global market entry strategies -- Part IV: Designing global marketing programs - 10. Pricing for global markets - 11. Global communication strategies - 12. Managing global advertising - 13. Global product and service strategies - 14. Development new products for global markets - 15. Managing global distribution channels -- Part V: Managing the global marketing effort - 16. Organizing for global marketing - 17. Planning and controlling global marketing - Name and company index - Subject index.
525 _a1 casebook : Case in global marketing strategies : 2005 annual update, 6th ed.
590 _aBritish Degree Programme : UMKC7Q-2, UMKC7V-3
650 0 _aExport marketing
_xManagement
_930243
650 0 _aExport marketing
_xManagement
_vCase studies.
_924183
700 1 _aHennessey, Hubert D.
_920523
740 _aCases in global marketing strategies : 2005 annual update
920 _aMCS(USM) : 202423, 202424/CB
921 _aBDP (UWE) : 501304, 501305/CB, 501279, 501280/CB
999 _c39019
_d39019