000			01662cam a2200265 a 4500
001			vtls003024844
003			MY-SjTCS
005			20200306163109.0
008			110218s2002 nvua 001 0 eng d
020			_a0962071048
039		9	_a201102181525 _bVLOAD _c200512081240 _dpushpa _y200511221648 _zfadilah
082	0	4	_a647.940688 _bAST
100	1		_aAstroff, Milton T. _9227181
245	1	0	_aConvention sales and services / _cMilton T. Astroff, James R. Abbey
260			_aLas Vegas, NV : _bWaterbury Press, _cc2002.
300			_axi, 538 p. : _bill. ; _c26 cm.
500			_aIncludes index
505	0		_aIntroduction -- Part 1 Convention sales 1. Introduction to the convention, meetings and trade show industry - 2. Developing a merketing plan - 3. Organizing for convention sales - 4. Selling the association market - 5. Selling the corporate meetings market - 6. Selling other markets - 7. Selling to the meetings market - 8. Advertising to the meeting planner - 9. Negotiations and contracts -- Part II Convention services - 10. The service function - 11. Guestrooms - 12. Preparing for the event - 13. Function rooms and meeting setups - 14. Food and beverage service - 15. Audiovisual requirements - 16. Admission systems and other services - 17. Exhibits and trade shows - 18. Convention billing and post-convention review - Appendix 1 - Appendix II - Index.
650		0	_aConvention facilities _xMarketing. _9227182
650			_aHospitality industry _xMarketing. _911718
650		0	_aConvention facilities _xManagement. _9227183
650		0	_aHospitality industry _xManagement. _95110
700	1		_aAbbey, James R. _9227184
920			_aTCHT : 641272
999			_c39160 _d39160