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003			MY-SjTCS
005			20200306163129.0
008			110218s2005 caua 001 0 eng d
020			_a1412905516
039		9	_a201706161119 _bAUTHORITY _c201302261051 _dVLOAD _c201102181721 _dVLOAD _c200512220935 _dpushpa _y200512191326 _zmalathy
082	0	4	_a659.2 _bTRE
100	1		_aTreadwell, D. F. _q(Donald Francis) _976752
245	1	0	_aPublic relations writing : _bprinciples in practice / _cDonald Treadwell, Jill B. Treadwell.
250			_a2nd ed.
260			_aThousand Oaks, Calif. : _bSAGE, _cc2005.
300			_axxvi, 517 p. : _bill. ; _c26 cm.
505	0		_aPreface - 1. Theoretical influences on public relations writing - 2. Sending the message: writing for style, flow, and credibility - 3. Ethical influences on public relations writing - 4. Cultural influences on public relations writing - 5. Research influences on public relations writing - 6. Legal influences on public relations writing - 7. Design influences on public relations writing - 8. From principles to planning to practice: business writing, fact sheets, and bios - 9. Out of your control ... or is it? newswriting for the press - 10. Under your control: features and newsletters - 11. Let's hear it: writing for broadcast, scripts, and speeches - 12. When the news isn't good: crisis messages - 13. The multipurpose medium: writing for the web - 14. Persuasion for mass action: advocacy campaigns, op-eds, and psas - 15. Persuasion for individual action: direct mail, brochures, and proposals - 16. High-profile projects: annual reports, events, and exhibitions - Appendix A : The value of editing - Appendix B: Public relations society of america (PRSA) code of ethics - Appendix C: Research methods for public relations writing - Appendix D: Production issues - Appendix E: Grammar and style - Glossary - Index - About the authors. Business writing.
650		0	_aPublic relations _xAuthorship. _928436
650		0	_aPublic relations _9227804
650		0	_aBusiness writing. _9201638
700	1		_aTreadwell, Jill B. _9227805
920			_aMCS(USM) : 202464
999			_c39479 _d39479