| 000 | 01319cam a2200205 a 4500 | ||
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| 001 | vtls003025428 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306163135.0 | ||
| 008 | 110218s2005 ii 000 0 eng d | ||
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_a659.2 _bJET |
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_aJethwaney, Jaishri N. _9228032 |
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| 245 | 1 | 0 |
_aPublic relations / _cJaishri N. Jethwaney, Narendra Nath Sarkar. |
| 260 |
_aNew Delhi, India : _bSterling Publishers Private Limited, _cc2005. |
||
| 300 |
_avi, 232 p. ; _c22 cm. |
||
| 505 | 0 | _aPreface - 1. Public relations theory - 2. Public relations defined - 3. Public relations and other management disciplines - 4. Media scene in India - 5. The public relations process - 6. Troika - message, medium and audience - 7. Public relations - Tools and Methods - 8. Graphics as a public relations tool - 9. Understanding type and printing processes - 10. Desktop publishing - 11. Printed literature - 12. Media relations - 13. Public relations and crisis communication - 14. Perception management - 15. Public relations and institutional advertising - 16. Public relations - Laws and ethics - 17. Public relations - an agenda for tomorrow - Glossary - Index. | |
| 650 | 0 |
_aPublic relations _9228033 |
|
| 920 | _aMCS(USM) : 202466 | ||
| 999 |
_c39556 _d39556 |
||