000			01129cam a2200265 a 4500
001			vtls003112749
003			MY-SjTCS
005			20200306163143.0
008			110218s2008 xxca b 001 0 eng d
020			_a0132199122 (pbk.)
020			_a9780132199124 (pbk.)
039		9	_a201102181818 _bVLOAD _c200811241747 _dVLOAD _c200805291606 _dpushpa _y200805231401 _zmalathy
082	0	4	_a658.802 _bTUC
100	1		_aTuckwell, Keith J. _q(Keith John), _d1950- _9228320
245	1	0	_aIntegrated marketing communications : _bstrategic planning perspectives / _cKeith J. Tuckwell.
250			_a2nd ed.
260			_aToronto : _bPearson / Prentice Hall, _cc2008.
300			_axxiii, 440 p. : _bill. ; _c28 cm.
504			_aIncludes index.
505	2		_aPt 1: Understanding integrated marketing communications -- Pt 2: Planning for integrated media -- Pt 3: Planning for integrated marketing -- Pt 4: Measuring plan performance - Appendices - Index.
650		0	_aCommunication in marketing _vTextbooks. _9228321
650		0	_aSales promotion _vTextbooks. _9228322
650		0	_aAdvertising _vTextbooks. _9228323
920			_aTCHT : 666680
999			_c39659