| 000 | 01295cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | vtls003025568 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306163146.0 | ||
| 008 | 110218s2005 ohua b 001 0 eng | ||
| 020 | _a0324201605 (hbk.) | ||
| 020 | _a0324225091 (pbk. : ISE) | ||
| 020 | _a9780324225099 (pbk. : ISE) | ||
| 039 | 9 |
_a201204231102 _bwilmina _c201102181325 _dVLOAD _c201102181324 _dVLOAD _c200902181514 _dmas _y200512301931 _zfadilah |
|
| 082 | 0 | 4 |
_a658.83 _bCHU |
| 100 | 1 |
_aChurchill, Gilbert A. _93126 |
|
| 245 | 1 | 0 |
_aMarketing research : _bmethodological foundations / _cGilbert A. Churchill, Dawn Iacobucci. |
| 250 | _a9th ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2005. |
||
| 300 |
_axxii, 697 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _a1. Marketing research, the research process, and problem definition -- 2. Determine research design -- 3. Design data-collection methods and forms -- 4. Sample design for data collection and sample size -- 5. Data analysis and interpretation -- 6. The research report. | |
| 650 | 0 |
_aMarketing research. _9228410 |
|
| 700 | 1 |
_aIacobucci, Dawn. _920756 |
|
| 920 | _aSOC : 202593 | ||
| 921 | _aADTP : 98004 | ||
| 922 | _aSABD : 524808, 524809 | ||
| 923 | _aGENLS : 183616 | ||
| 999 |
_c39701 _d39701 |
||