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003			MY-SjTCS
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008			110218s1985 vaua 000 0 eng
020			_a0872159256
039		9	_a201102181520 _bVLOAD _c200602030910 _dpushpa _c200601061149 _dfadilah _y200601061132 _zfadilah
082	0	4	_a796.0690973 _bSUC
245	0	0	_aSuccessful sport management / _cedited by Guy Lewis, Herb Appenzeller.
260			_aCharlottesville, Va. : _bMichie Co., _cc1985.
300			_axx, 357 p. : _bill. ; _c27 cm.
505	0		_aIntroduction - Acknowledgments - About the authors -- Part 1. Personnel management - 1. Staff recruitment, selection and retention - 2. Time management - 3. Stress costs and benefits -- Part 2. Program management - 4. Scheduling for intercollegiate sports - 5. Financial Affairs - 6. Equipment control - 7. Sports medicine services - 8. Emergency medical services for large crowds -- Part 3. Marketing mangement - 9. Characteristics of sport marketing - 10. Marketing events and services for spectators - 11. Fund-raising strategies - 12. Ticket sales through promotion - 13. Internal marketing -- Part 4. Media and information management - 14. Public relations - 15. Television and sport - 16. An information-based approach to marketing sport - 17. Computer applications in sport -- Part 5. Facility management - 18. Managment of spectator facilities operated as joint ventures of university and community - 19. Event management - 20. Activity centers - 21. The facility manager as Co-promoter of events -- Part 6. Legal management - 22. Risk assessment and reduction - 23. Contracting with suppliers, staff and participants - 24. The law of Public Assembly facilities - 25. Player contracts for professional team sports - Index.
650		0	_aSports administration _zUnited States. _9228627
700	1		_aLewis, Guy. _9228628
700	1		_aAppenzeller, Herb. _9228629
920			_aTCHT : 665535
999			_c39805 _d39805