000			01333cam a22002294a 4500
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003			MY-SjTCS
005			20200306163206.0
008			110218s2003 ilu b 001 0 eng
020			_a0071403159
039		9	_a201102181226 _bVLOAD _c200602091624 _dpushpa _c200601260852 _dfadilah _y200601260844 _zfadilah
082	0	4	_a659.1 _bCAP
100	1		_aCappo, Joe. _9229055
245	1	4	_aThe future of advertising : _bnew media, new clients, new consumers in the post-television age / _cJoe Cappo.
260			_aChicago, Ill. : _bMcGraw-Hill, _cc2003.
300			_axi, 260 p. ; _c22 cm.
504			_aIncludes bibliographical references (p. 251-253) and Index.
505	0		_aPreface - Introduction - Reminiscences from a Skybox overlooking the advertising arena - 1. And then there were four - 2. What to do when the money tree dies ? - 3. Advertising changes its tune - 4. Drowning in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - Integration: Key to the future - 9. Reinventing media and other variations on the theme - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertisng have a future ? Reference list - Index.
650		0	_aAdvertising. _9229056
650		0	_aAdvertising _zUnited States. _924123
920			_aMCS(USM): 202607
999			_c40000 _d40000