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008			110218s1998 caua b 001 0 eng
020			_a0534515932
039		9	_a201102181415 _bVLOAD _c200604210854 _dpushpa _c200604200949 _dfadilah _y200604200941 _zfadilah
082	0	4	_a659.10973 _bSIV
100	1		_aSivulka, Juliann. _9231541
245	1	0	_aSoap, sex, and cigarettes : _ba cultural history of American advertising / _cJuliann Sivulka.
260			_aBelmont, CA : _bWadsworth, _cc1998.
300			_axv, 448 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [429]-435) and index.
505	0		_aIntroduction -- Part 1: Historical overview - 1. 1492-1880 The beginnings -- Part II: Early American advertising - 2. 1880-1900: Selling the goods - 3. 1900 - World war I The rise of a consumer economy -- Part III: Modern American advertising - 4. 1920-1929 The roaring twenties - 5. 1930-1945 The depression and world war II - 6. 1945-1960 The postwar boom -- Part IV: Contemporary American advertising - 7. 1960-1975 The creative revolution - 8. 1975-1990 From positioning to image building - 9. 1990s and beyond the media revolution - Epilogue - Notes - Acknowledgements - Index.
650		0	_aAdvertising _zUnited States _xHistory. _921373
650		0	_aAdvertising _xSocial aspects _zUnited States. _9231542
920			_aMSC(USM): 202666
999			_c41271 _d41271