000			01302cam a2200289 a 4500
001			vtls003221481
003			MY-SjTCS
005			20200306163504.0
008			110729s2011 caua b 001 0 eng
020			_a9781412980180 (cloth)
020			_a1412980186 (hbk.)
039		9	_a201302261051 _bVLOAD _c201108241130 _dwilmina _y201107291353 _zmalathy
082	0	0	_a658.83 _bHAN 2011
245	0	0	_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _c[edited by] Kelly L. Haws, William O. Bearden, Richard G. Netemeyer.
250			_a3rd ed.
260			_aLos Angeles : _bSAGE, _cc2011.
300			_axiv, 603 p. ; _c29 cm.
500			_aRev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999.
500			_aPublished in cooperation with the Association for Consumer Research.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research. _9234373
650		0	_aConsumer behavior _xResearch. _9234374
700	1		_aNetemeyer, Richard G., _d1956- _954599
700	1		_aHaws, Kelly L. _954600
700	1		_aBearden, William O., _d1945- _tHandbook of marketing scales. _9234375
920			_aDIB : 169372, 169371
999			_c42631 _d42631