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| 008 | 110218t20062006maua b 001 0 eng d | ||
| 020 | _a0072961805 (hardback) | ||
| 020 | _a0071244549 (paperback : international edition) | ||
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_a658.84 _bJOH |
| 100 | 1 |
_aJohansson, Johny K. _914414 |
|
| 245 | 1 | 0 |
_aGlobal marketing : _bforeign entry, local marketing & global management / _cJohny K. Johansson. |
| 250 | _a4th edition. | ||
| 264 | 1 |
_aBoston : _bMcGraw-Hill Irwin, _c[2006] |
|
| 264 | 4 | _c©2006 | |
| 300 |
_axvi, 647 pages : _billustrations ; _c29 cm. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 490 | 1 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aBritish Degree Programme : UMKC7V-3 | ||
| 650 | 0 |
_aExport marketing. _9235400 |
|
| 650 | 0 |
_aExport marketing _xManagement. _930243 |
|
| 830 | 0 |
_aMcGraw-Hill/Irwin series in marketing. _9213065 |
|
| 920 | _aGRL : 181601 | ||
| 921 | _aBDP (UWE) : 501170, 501270, 501271 | ||
| 922 | _aMCS: 203305 | ||
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