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008 110218s2005 nyu b 001 0 eng
020 _a0273685295 (pbk.)
039 9 _a201102181318
_bVLOAD
_c200608070840
_dmas
_y200606301237
_zshah_rol
082 0 0 _a658.84
_bUSU
100 1 _aUsunier, Jean-Claude.
_922081
245 1 0 _aMarketing across cultures /
_cJean-Claude Usunier, Julie Anne Lee.
250 _a4th ed.
260 _aNew York :
_bFinancial Times Prentice Hall,
_c2005.
300 _axx, 573 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing
_xSocial aspects.
_9235629
650 0 _aInternational business enterprises
_xSocial aspects.
_922082
650 0 _aIntercultural communication
_938652
700 1 _aLee, Julie Anne,
_d1948-
_934281
920 _aGRL : 181635, 181636, 181637
999 _c43253
_d43253