| 000 | 01070cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | vtls003029738 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226104812.0 | ||
| 008 | 110218s2005 nyua b 001 0 eng | ||
| 020 | _a0415966760 (pbk.) | ||
| 020 | _a9780415966764 (pbk.) | ||
| 039 | 9 |
_a201310250820 _bpushpa _c201102181343 _dVLOAD _c200908141942 _dshuhada _c200908141939 _dshuhada _y200608031434 _zmalathy |
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| 082 | 0 | 4 |
_a659.1042 _bSOC |
| 245 | 0 | 0 |
_aSocial communication in advertising : _bconsumption in the mediated marketplace / _cWilliam Leiss ... [et al.] |
| 250 |
_a3rd ed. / _brevised by Jacqueline Botterill. |
||
| 260 |
_aNew York, NY : _bRoutledge, _cc2005. |
||
| 300 |
_ax, 683 p. : _bill. ; _c23 cm. |
||
| 500 | _aPrevious edition entered under William Leiss as author. | ||
| 504 | _aIncludes bibliographical references (p. 637-659) and index. | ||
| 650 | 0 |
_aAdvertising _xSocial aspects. _98995 |
|
| 700 | 1 |
_aLeiss, William, _d1939- _922322 |
|
| 700 | 1 |
_aBotterill, Jackie. _922323 |
|
| 920 | _aSOC : 202821, 202822, 202823, 204618 | ||
| 921 | _aSOD : 204365, 204366 | ||
| 999 | _c44024 | ||