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008			110218r20052001enka b 001 0 eng d
020			_a0761963669 (pbk.)
020			_a9780761963660 (pbk.)
039		9	_a201302261052 _bVLOAD _c201102181458 _dVLOAD _c200709121453 _dpushpa _c200709071553 _drafi _y200608161515 _zismail
082	0	4	_a658.83 _bQUA
245	0	0	_aQualitative marketing research / _cDavid Carson ... [et al.]
260			_aLondon : _bSAGE, _cc2001
300			_axii, 239 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aPart I SOCIAL SCIENCE RESEARCH AND MARKETING 1 Philosophy of Research -- 2 Scope of Research in Marketing -- 3 Design of a Research Problem -- 4 Academic, Business and Practitioner Research -- Part II QUALITATIVE RESEARCH METHODOLOGIES: 5 Justification of a Qualitative Research Methodology - 6 In-depth Interviewing - 7 Case-based Research - 8 Focus Group Interviewing - 9 Observation Studies - 10 Ethnography and Grounded Theory - 11 Action Research and Action Learning -- Part III APPLICATIONS AND OUTCOMES OF QUALITATIVE RESEARCH: 12 Organizing, Processing and Visualizing Data - 13 Writing Qualitative Research Reports - 14 Integrative Multiple Mixes of Methodologies - 15 Qualitative Research: Future Evolution.
650		0	_aQualitative research. _9237535
650		0	_aMarketing research. _9237536
700	1		_aCarson, David, _d1947- _9237537
920			_aAUDP (UNISA) : 240191, 240212, 240213
921			_aTCHT: 666407
999			_c44273 _d44273