| 000 | 01201cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls003055331 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306163809.0 | ||
| 008 | 110218s2004 enka b 001 0 eng | ||
| 020 | _a0750659831 (pbk.) | ||
| 020 | _a9780750659833 (pbk.) | ||
| 035 | _a13591003 | ||
| 039 | 9 |
_a201102181452 _bVLOAD _c200709101753 _dpushpa _y200709061136 _zmalathy |
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| 082 | 0 | 4 |
_a796.069 _bMAS |
| 100 | 1 |
_aMasterman, Guy. _925932 |
|
| 245 | 1 | 0 |
_aStrategic sports events management : _ban international approach / _cGuy Masterman. |
| 260 |
_aOxford : _bElsevier/Butterworth-Heinemann, _c2004. |
||
| 300 |
_axix, 250 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. The sports events industry - 2. Event organizations - 3. The sports event planning process - 4. Impacts and legacies - 5. Financial planning and control - 6. Event revenue maximization - 7. The bidding process - 8. Event implementation - 9. Marketing planning and implementation - 10. Innovative communication - 11. Sports event sponsorship - 12. Research and evaluation - Index. | |
| 650 | 0 |
_aSports administration _xCross-cultural studies. _9239838 |
|
| 920 | _aTCHT : 623907 | ||
| 999 |
_c45472 _d45472 |
||