000			01597cam a2200241 a 4500
001			vtls003031361
003			MY-SjTCS
005			20200306163817.0
008			110218s2006 enk 001 0 eng d
020			_a0750679115 (pbk.)
020			_a9780750679114
039		9	_a201102181452 _bVLOAD _c200808081327 _dmalathy _c200610231340 _dpushpa _y200610181137 _zmalathy
082	0	4	_a338.4791 _bDEU
100	1		_aDeuschl, Dennis E. _9240049
245	1	0	_aTravel and tourism public relations : _ban introductory guide for hospitality managers / _cDennis E. Deuschl.
260			_aBurlington, MA : _bElsevier/Butterworth-Heinemann, _cc2006.
300			_axxii, 183 p. ; _c23 cm.
500			_aIncludes index.
505	0		_a1. The travel and tourism industry and PR's role in it - 2. PR at hotels and lodging establishments - 3. Restaurant public relations - 4. Transportation public relations - 5. Destination and tourism attraction PR - 6. What travel and tourism employers should understand about PR - Appendix A: Selected travel and tourism professional / trade associations -- Appendix B: The travel industry's PR response to 9/11 -- Appendix C: Selected travel and tourism print media (with circulations over 43,000) -- Appendix D: Selected U.S. Universities offering hospitality and tourism education ( and their concentrations ) -- Appendix E: Selected industry research/statistical sources -- Appendix F: Planning press trips that pay off -- Index.
650		0	_aTourism _xPublic relations. _9240050
650		0	_aHospitality industry _xPublic relations. _9240051
920			_aTCHT : 623754, 624021
999			_c45606 _d45606