| 000 | 01421cam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | vtls003031690 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306163839.0 | ||
| 008 | 110218s2004 enka b 001 0 eng d | ||
| 020 | _a0761944354 (hbk.) | ||
| 039 | 9 |
_a201302261052 _bVLOAD _c201102181457 _dVLOAD _c200612011454 _dpushpa _y200611081432 _zrafi |
|
| 082 | 0 | 4 |
_a658.45 _bCOR |
| 100 | 1 |
_aCornelissen, Joep. _922965 |
|
| 245 | 1 | 0 |
_aCorporate communications : _btheory and practice / _cJoep Cornelissen. |
| 260 |
_aLondon : _bSAGE, _c2004 |
||
| 300 |
_aviii, 206 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPreface - PART 1 Mapping the field - Chapter 1: Circumscribing corporate communications: theory and practice - Chapter 2: Corporate communications in historical perspective: marketing, public relations and corporate communications - Chapter 3: Corporate communications in theoritical perspective: stakeholders, identity and reputation -- PART 2: Corporate communications in practice: Chapter 4: Communication strategy: theory and practice - Chapter 5: The organization of communications: theory and practice - Chapter 6: Communications practitioners: theory and practice - PART 3 Retrospect and prospect: Chapter 7: The future of corporate communications | |
| 650 | 0 |
_aCommunication in management. _9240668 |
|
| 650 | 0 |
_aBusiness communication. _9219272 |
|
| 920 | _aMCS : 202911 | ||
| 999 |
_c45946 _d45946 |
||