| 000 | 01323cgm a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls003031707 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306163840.0 | ||
| 008 | 061108m19911993flu044 s00 v|eng d | ||
| 039 | 9 |
_a200611081602 _bpushpa _y200611081600 _zpushpa |
|
| 082 | 0 | 4 |
_a659.1 _bPSY |
| 245 | 0 | 0 |
_aPsychology of advertising _h[videorecording] : _ba new century / _cproduced and directed by Phil Rutsohn. |
| 260 |
_aSunrise, Fla. : _bD. E. Visuals, _cc1991-c1993. |
||
| 300 |
_a2 videodiscs (DVDs) (44 min.) : _bsd., col. ; _c4 3/4 in. |
||
| 500 | _aDurations: pt. 1, 26 mins; pt. 2, 18 mins. | ||
| 520 | _aPart 1 discusses the main attributes of a good advertisement, including originality, dramatic impact, and product awareness promotion. Many examples of good advertising copy are presented. -- Part 2 describes specific advertising techniques, including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. _928329 |
|
| 650 | 0 |
_aAdvertising. _9240693 |
|
| 650 | 0 |
_aMarketing. _9240694 |
|
| 650 | 0 |
_aCommunication in marketing. _9240695 |
|
| 700 | 1 |
_aRutsohn, Phil. _9240696 |
|
| 710 | 2 |
_aD.E. Visuals (Firm) _9240697 |
|
| 920 | _aMCS(USM): DVD200001, DVD200002 | ||
| 999 |
_c45963 _d45963 |
||