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008			110218s2006 caua b 001 0 eng d
020			_a0534639186 (pbk.)
039		9	_a201102181417 _bVLOAD _c200611161532 _dpushpa _c200611161527 _dpushpa _c200611141340 _dmalathy _y200611141333 _zmalathy
082	0	4	_a808.001 _bBOR
100	1		_aBorchers, Timothy A. _9203154
245	1	0	_aRhetorical theory : _ban introduction / _cTimothy A. Borchers.
260			_aBelmont, CA : _bThomson / Wadsworth, _cc2006.
300			_axxi, 345 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 331-337) and index.
505	0		_aI: The nature of rhetoric: 1. Defining rhetoric and rhetorical theory -- II: Important rhetorical functions: 2. Rhetoric as persuasion - 3. Style, delivery, and rhetorical theory - 4. Rhetoric, science and argumentation -- III: Linguistic reflexivity: 5. Rhetoric and meaning - 6. Dramatism -- IV: Rhetoric, culture, and power: 7. Critical approaches to rhetoric - 8. Gendered rhetorical theories - 9. Non-western rhetorical theories -- V: Fragments of rhetoric: 10. Rhetoric, media, and technology - 11. Postmodern approaches to rhetoric - 12. Cultural rhetorical studies -- Appendix -- References -- Index.
650		0	_aRhetoric. _9220542
920			_aMCS(USM) : 202972
999			_c46116 _d46116