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| 008 | 100712s2008 dcua sb 001 0 eng | ||
| 010 | _z 2007-048074 | ||
| 020 | _z9780815732679 (pbk. : alk. paper) | ||
| 035 | _a(CaPaEBR)ebr10224515 | ||
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_aJK2281 _b.G74 2008eb |
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_a324.70973 _222 |
| 100 | 1 |
_aGreen, Donald P., _d1961- _9251451 |
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| 245 | 1 | 0 |
_aGet out the vote _h[electronic resource] : _bhow to increase voter turnout / _cDonald P. Green, Alan S. Gerber. |
| 250 | _a2nd ed. | ||
| 260 |
_aWashington, D.C. : _bBrookings Institution Press, _cc2008. |
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| 300 |
_ax, 225 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. 201-218) and index. | ||
| 505 | 0 | _aIntroduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next. | |
| 520 | _a"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher. | ||
| 529 | _aTSLHHL | ||
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 |
_aPolitical campaigns _zUnited States. _922299 |
|
| 650 | 0 |
_aCampaign management _zUnited States. _9251452 |
|
| 650 | 0 |
_aVoting _zUnited States. _9251453 |
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| 655 | 7 |
_aElectronic books. _2local _9201578 |
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| 700 | 1 |
_aGerber, Alan S. _9251454 |
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| 710 | 2 |
_aebrary, Inc. _925628 |
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_uhttp://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10224515 _zAn electronic book accessible through the World Wide Web; click to view |
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