| 000 | 01039cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls003113865 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306164833.0 | ||
| 008 | 110218s2007 enka b 001 0 eng d | ||
| 020 | _a9780750680240 (pbk.) | ||
| 039 | 9 |
_a201102181452 _bVLOAD _c201011020948 _dwilmina _c200807031330 _dpushpa _y200806301748 _zmalathy |
|
| 082 | 0 | 4 |
_a658.8342 _bCON |
| 245 | 0 | 0 |
_aConsumer tribes / _cedited by Bernard Cova, Robert Kozinets, Avi Shankar. |
| 260 |
_aLondon : _bButterworth-Heinemann, _cc2007. |
||
| 300 |
_axvii, 339 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 2 | _aPt I: Conceptual foundations - Pt II: Tribes as activators - Pt III: Tribes as double agents - Pt IV: Tribes as plunderers - Pt V: Tribes as entrepreneurs - Index. | |
| 650 | 0 |
_aMarket segmentation. _9546 |
|
| 650 | 0 |
_aConsumer behavior. _9255216 |
|
| 700 | 1 |
_aCova, Bernard. _929722 |
|
| 700 | 1 |
_aKozinets, Robert V., _d1964- _929723 |
|
| 700 | 1 |
_aShankar, Avi. _927376 |
|
| 920 | _aSHT : 666742, 152503 | ||
| 999 |
_c50998 _d50998 |
||