| 000 | 00906cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls003113870 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306164834.0 | ||
| 008 | 080630s2007 enka b 001 0 eng | ||
| 020 | _a9780750656757 (pbk.) | ||
| 035 | _a4050315 | ||
| 039 | 9 |
_a200807031422 _bpushpa _c200806301812 _dmalathy _y200806301812 _zmalathy |
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| 082 | 0 | 4 |
_a658.802 _bFIF |
| 100 | 1 |
_aFifield, Paul. _9255217 |
|
| 245 | 1 | 0 |
_aMarketing strategy : _bthe difference between marketing and markets / _cPaul Fifield. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c2007. |
||
| 300 |
_ax, 316 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 2 | _aPt 1: Preparing for the market(ing) strategy - Pt 2: Developing the market(ing) strategy - Pt 3: From market(ing) stratey to tactics - Index. | |
| 650 | 0 |
_aMarketing. _9255218 |
|
| 920 | _aTCHT : 666745 | ||
| 999 |
_c50999 _d50999 |
||