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| 001 | vtls003113867 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226105316.0 | ||
| 008 | 080630r20112008enka b 001 0 eng | ||
| 020 | _a9780750682718 (pbk.) | ||
| 020 | _a075068271X (pbk.) | ||
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_a201311271029 _bshuhada _c201112231505 _dshuhada _c201112231503 _dshuhada _c201112231503 _dshuhada _y200806301755 _zmalathy |
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| 082 | 0 | 4 |
_a658.802 _bDRU |
| 100 | 1 |
_aDrummond, Graeme. _929724 |
|
| 245 | 1 | 0 |
_aStrategic marketing : _bplanning and control / _cGraeme Drummond, John Ensor, Ruth Ashford. |
| 250 | _a3rd ed. | ||
| 260 |
_aOxford : _bButterworth-Heinemann, _c2011. |
||
| 300 |
_axv, 332 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _98897 |
|
| 650 | 0 |
_aMarketing _xDecision making. _99173 |
|
| 650 | 0 |
_aMarketing _xPlanning. _910368 |
|
| 700 | 1 |
_aEnsor, John. _929725 |
|
| 700 | 1 |
_aAshford, Ruth. _929726 |
|
| 920 | _aSHT : 666743, 205110, 204622 | ||
| 921 | _aMBA : 171070 | ||
| 999 |
_c51001 _d51001 |
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