000 | 01420cam a2200253 a 4500 | ||
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001 | vtls003113487 | ||
003 | MY-SjTCS | ||
005 | 20200306164852.0 | ||
008 | 110218s2007 njua b 001 0 eng | ||
020 | _a9780470107416 (hbk.) | ||
020 | _a0470107413 (hbk.) | ||
039 | 9 |
_a201102181815 _bVLOAD _c201102181637 _dVLOAD _c200809020948 _dmas _y200806181457 _zshahriman |
|
082 | 0 | 4 |
_a658.87 _bSCH |
100 | 1 |
_aSchroeder, Carol L. _919788 |
|
245 | 1 | 0 |
_aSpecialty shop retailing : _beverything you need to know to run your own store / _cCarol L. Schroeder. |
250 | _a3rd ed. | ||
260 |
_aHoboken, N.J. : _bJohn Wiley, _cc2007. |
||
300 |
_axviii, 412 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references (p. 391-398) and index. | ||
505 | 0 | _aGetting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future. | |
650 | 0 |
_aRetail trade _xManagement. _919173 |
|
650 | 0 |
_aSpecialty stores _xManagement. _9255729 |
|
920 | _aAUDP (UTS) : 58378 | ||
999 |
_c51272 _d51272 |