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008 110218s2007 njua b 001 0 eng
020 _a9780470107416 (hbk.)
020 _a0470107413 (hbk.)
039 9 _a201102181815
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082 0 4 _a658.87
_bSCH
100 1 _aSchroeder, Carol L.
_919788
245 1 0 _aSpecialty shop retailing :
_beverything you need to know to run your own store /
_cCarol L. Schroeder.
250 _a3rd ed.
260 _aHoboken, N.J. :
_bJohn Wiley,
_cc2007.
300 _axviii, 412 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 391-398) and index.
505 0 _aGetting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future.
650 0 _aRetail trade
_xManagement.
_919173
650 0 _aSpecialty stores
_xManagement.
_9255729
920 _aAUDP (UTS) : 58378
999 _c51272
_d51272