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020 _a8131100731 (hbk.)
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_bVLOAD
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_dpushpa
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082 0 4 _a338.4791
_bBAD
100 1 _aBadan, B. S.
_9255895
245 1 0 _aTravel agencies and tourism development /
_cB. S. Badan & Harish Bhatt.
260 _aNew Delhi, India :
_bCommonwealth,
_c2007.
300 _a234 p. :
_bill. ;
_c23 cm.
505 0 _a1. Introduction - 2. Strategy and strategic objectives for travel and tourism organisations - 3. Introduction to strategy for travel and tourism - 4. The travel and tourism organisation - competencies, resources and competitive advantage - 5. The travel and tourism organization - the human context - 6. The travel and tourism organisation - financial analysis and performance indicators - 7. The adventure tourism industry - 8. Marketing - 9. Risk management - 10. The external environment for travel and tourism organizations - the macro context.
650 0 _aTravel agents.
_9213559
650 0 _aTourism.
_9255896
920 _aTCHT : 623981
999 _c51346
_d51346