| 000 | 01336cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls003112970 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306164915.0 | ||
| 008 | 080602s2008 xxua b 001 0 eng d | ||
| 020 | _a9780470185988 (hbk.) | ||
| 039 | 9 |
_a200807051105 _bmalathy _c200806271624 _dpushpa _c200806191140 _dmas _y200806021034 _zshahriman |
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| 082 | 0 | 0 |
_a659.144 _bSHA |
| 100 | 1 |
_aSharma, Chetan. _914200 |
|
| 245 | 1 | 0 |
_aMobile advertising : _bsupercharge your brand in the exploding wireless market / _cChetan Sharma, Joe Herzog, Victor Melfi. |
| 260 |
_aHoboken : _bJohn Wiley, _cc2008 |
||
| 300 |
_axxvii, 404 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _a1. A brief history of advertising - 2. A digital revolution - 3. A five-points framework - 4. Introduction to mobile advertising - 5. Challenges and accelerators for mobile advertising - 6. Mobile advertising models - 7. Case studies from around the world - 8. Technology-the lifeblood of digital advertising - 9. What comes next? - 10. Perspectives - 11. Conlcusion and recommendations - Index. | ||
| 650 | 0 |
_aInternet advertising. _9256301 |
|
| 650 | 0 |
_aInternet marketing. _94679 |
|
| 700 | 1 |
_aHerzog, Joe. _9256302 |
|
| 700 | 1 |
_aMelfi, Victor. _9256303 |
|
| 920 | _aAUDP (UTS) : 58305 | ||
| 921 | _aMCS : 204070, 204094 | ||
| 999 |
_c51550 _d51550 |
||