000			01704cam a2200277 a 4500
001			vtls003022045
003			MY-SjTCS
005			20200306165155.0
008			110218s2004 enka b 001 0 eng d
020			_a1844800466 (pbk.)
039		9	_a201102181553 _bVLOAD _c200707231634 _dpushpa _c200607191838 _dsuankui _y200505251141 _zkusuma
082	0	4	_a647.94068 _bKNO
100	1		_aKnowles, Tim _911937
245	1	4	_aThe globalization of tourism and hospitality : _ba strategic perspective / _cTim Knowles, Dimitrios Diamantis and Joudallah Bey El-Mourhabi.
250			_a2nd ed.
260			_aLondon : _bThomson, _cc2004.
300			_axiii, 321 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. Tourist policy, resorts and life cycle theories - 2. The globalization agenda of tourism - 3. The influences of marketing on travel, tourism and hospitality - 4. Marketing communications - 5. Global branding - 6. Destination image and eco-tourism - 7. Implications for sustainability - 8. Competitive analysis of resorts: a strategic perspective - 9. Institutional pressure and operational aspects of investment in travel and hospitality - 10. Globalization within tourism and hospitality: Strategic implications - 11. Globalization in tourism and hospitality: costs and benefits - 12. Global trends in tourism and hospitality: a focus on South America, Asia-Pacific and the Middle East.
650		0	_aTourism _xManagement. _911619
650		0	_aHospitality industry _xManagement. _95110
650		0	_aStrategic planning. _9261014
700	1		_aDiamantis, Dimitrios. _918597
700	1		_aEl-Mourhabi, Joudallah Bey. _919258
920			_aTCHT: 623429, 623881
999			_c53449 _d53449