| 000 | 01245cam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | vtls003272263 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306165221.0 | ||
| 008 | 161111t20072007njua b 001 0 eng | ||
| 020 | _a9780470051054 (hardback) | ||
| 039 | 9 |
_a201809071420 _bVLOAD _c201703291821 _dshuhada _c201703291819 _dshuhada _c201701061124 _djamalia _y201611111716 _zmalathy |
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| 040 | _erda | ||
| 082 | 0 | 4 |
_a659.144 _bPLU 2007 |
| 100 | 1 |
_aPlummer, Joseph Thornton, _d1941- _976120 |
|
| 245 | 1 | 4 |
_aThe online advertising playbook : _bproven strategies and tested tactics from the Advertising Research Foundation / _cJoseph Plummer, Steve Rappaport, Taddy Hall, Robert Barocci. |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2007] |
|
| 264 | 4 | _c©2007 | |
| 300 |
_axvi, 302 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages 265-289) and index. | ||
| 650 | 0 |
_aInternet advertising. _9261843 |
|
| 700 | 1 |
_aRappaport, Steve Lee. _976679 |
|
| 700 | 1 |
_aHall, Taddy. _976680 |
|
| 700 | 1 |
_aBarocci, Robert. _9261844 |
|
| 710 | 2 |
_aAdvertising Research Foundation. _930478 |
|
| 920 | _aSOC : 227032 | ||
| 999 |
_c53756 _d53756 |
||