| 000 | 01176cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | vtls003276329 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306165230.0 | ||
| 008 | 180913t20182018enka b 001 0 eng d | ||
| 020 |
_a9781292222691 _qpaperback |
||
| 039 | 9 |
_a201901021504 _bummi _c201810231450 _dshuhada _y201809131024 _zmalathy |
|
| 040 |
_aIDEBK _beng _cIDEBK _dOCLCO _dUk _dTUL _erda |
||
| 082 | 0 | 4 |
_a659.1 _bCLO 2018 |
| 100 | 1 |
_aClow, Kenneth E., _eauthor. _912425 |
|
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _aEighth edition. | ||
| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson Education Limited, _c[2018] |
|
| 300 |
_a508 pages : _bcolour illustrations ; _c28 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCommunication in marketing. _9262188 |
|
| 650 | 0 |
_aAdvertising. _9262189 |
|
| 650 | 0 |
_aSales promotion. _9200284 |
|
| 650 | 0 |
_aDirect marketing. _9262190 |
|
| 700 | 1 |
_aBaack, Donald, _eauthor. _912426 |
|
| 920 | _aSOC : 233901, 234172 | ||
| 999 |
_c53847 _d53847 |
||