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| 005 | 20200306165257.0 | ||
| 008 | 110218s2001 ii a 00 0 eng | ||
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_a659.10954 _bPAR |
| 100 | 1 |
_aParameswaran, M. G. _929842 |
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| 245 | 1 | 0 |
_aFCB-Ulka brand building advertising : _bconcepts and cases / _cM.G. Paramewaran. |
| 246 | 3 | 0 | _aBrand building advertising |
| 260 |
_aNew Delhi : _bTata McGraw-Hill Pub. Co., _cc2001. |
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| 300 |
_a212 p. : _bcol. ill. ; _c29 cm. + _e1 CD-ROM (4 3/4 in.) |
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| 500 | _aCase studies of brands handled by FCB-Ulka Advertising, Bombay. | ||
| 650 | 0 |
_aAdvertising _xBrand name products _zIndia. _9263100 |
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_aFCB-Ulka Advertising (Bombay, India) _9263101 |
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