000 01093cam a2200265 a 4500
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003 MY-SjTCS
005 20200306165258.0
008 111019s2011 caua b 000 0 eng
020 _a9781849207843 (set)
039 9 _a201302261052
_bVLOAD
_c201112191117
_dshuhada
_c201112191114
_dshuhada
_c201112081551
_dizani
_y201110191735
_zmalathy
082 0 4 _a324.7
_bPOL 2011
245 0 0 _aPolitical marketing /
_cedited by Paul R. Baines.
260 _aLos Angeles, CA :
_bSAGE,
_c2011
300 _a3 v. :
_bill. ;
_c24 cm.
490 1 _aSage library in marketing
504 _aIncludes bibliographical references.
505 0 _av. 1. Political marketing : concepts and theories -- v. 2. The political marketing mix : strategy and implementation -- v. 3. Ethics, practices and advances in political marketing.
650 0 _aMarketing
_xPolitical aspects.
_9263158
650 0 _aCampaign management.
_941463
650 0 _aPropaganda.
_931601
700 1 _aBaines, Paul,
_d1973-
_928978
830 0 _aSAGE library of marketing.
_950844
920 _aMIF : 174274, 175236, 175238
999 _c54143
_d54143