| 000 | 00960cam a2200265 i 4500 | ||
|---|---|---|---|
| 001 | vtls003272995 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200226105635.0 | ||
| 008 | 170703s2012 enka b 001 0 eng | ||
| 020 | _a9780749465155 (paperback) | ||
| 039 | 9 |
_a201709121631 _bshuhada _c201709121631 _dshuhada _c201709121602 _dAUTHORITY _y201707031608 _zmalathy |
|
| 040 | _erda | ||
| 082 | 0 | 4 |
_a658.8343 _bKAP 2012 |
| 100 | 1 |
_aKapferer, Jean-Noël. _977191 |
|
| 245 | 1 | 4 |
_aThe new strategic brand management : _badvanced insights and strategic thinking / _cJean-Noël Kapferer. |
| 250 | _aFifth edition. | ||
| 264 | 1 |
_aLondon : _bKogan Page, _c2012. |
|
| 300 |
_axviii, 492 pages : _billustrations ; _c25 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references (pages [469]-481) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _931679 |
|
| 920 | _aTBS : 228896 | ||
| 999 |
_c55551 _d55551 |
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