000			01359cam a22002414a 4500
001			vtls003040285
003			MY-SjTCS
005			20200306165626.0
008			110218s2006 enka b 001 0 eng
020			_a027369474X (pbk.)
020			_a9780273694748
039		9	_a201209041106 _bizani _c201102181318 _dVLOAD _c200612051145 _dpushpa _c200611161100 _dfadilah _y200611150942 _zfadilah
082	0	4	_a658.83 _bWIL
100	1		_aWilson, Alan M. _923086
245	1	0	_aMarketing research : _ban integrated approach / _cAlan Wilson.
250			_a2nd ed.
260			_aHarlow, England : _bPrentice Hall / Financial Times, _c2006.
300			_axviii, 432 p. : _bill. ; _c25 cm. + _e1 CD-ROM (4 3/4 in.)
504			_aIncludes bibliographical references and index.
505	0		_a1. The role of marketing research and customer information in decision making - 2. The marketing research process - 3. Secondary data and customer databases - 4. Collecting observation data - 5. Collecting and analysing qualitative data - 6. Collecting quantitative data - 7. Designing questionnaires - 8. Sampling methods - 9. Analysing quantitative data - 10. Presenting the research results - Marketing research in action: case histories - Current issues in marketing research -Appendix - Glossary - Index.
650		0	_aMarketing research. _9270300
920			_aSOC: 202939, CD200264
999			_c56292 _d56292