| 000 | 00961cam a22002658a 4500 | ||
|---|---|---|---|
| 001 | vtls003030794 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306165628.0 | ||
| 008 | 110218s2005 nyu b 001 0 eng | ||
| 020 | _a0273687727 (pbk.) | ||
| 039 | 9 |
_a201603101150 _bmalathy _c201310311111 _dshuhada _c201102181318 _dVLOAD _c200701251914 _dchon ling _y200609271021 _zismail |
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| 082 | 0 | 4 |
_a658.802 _bFIL |
| 100 | 1 |
_aFill, Chris. _922626 |
|
| 245 | 1 | 0 |
_aMarketing communications : _bengagement, strategies, and practice / _cChris Fill. |
| 250 | _a4th ed. | ||
| 260 |
_aHarlow : _bFT Prentice Hall, _c2005. |
||
| 300 |
_axxxvii, 911 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aBritish Degree Progamme : UMKC7Q-2 | ||
| 650 | 0 |
_aCommunication in marketing. _9270372 |
|
| 650 | 0 |
_aMarketing channels. _93765 |
|
| 650 | 0 |
_aSales promotion. _9200284 |
|
| 920 | _aTBS : 501013, 501014, 501373 | ||
| 921 | _aSOC : 202937 | ||
| 999 |
_c56338 _d56338 |
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