| 000 | 01325cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls003040917 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306165716.0 | ||
| 008 | 110218s2004 enka b 001 0 eng d | ||
| 020 | _a0273683780 (pbk.) | ||
| 039 | 9 |
_a201102181318 _bVLOAD _c200612140939 _dpushpa _y200612131439 _zrafi |
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| 082 | 0 | 4 |
_a658.054678 _bCHA |
| 100 | 1 |
_aChaffey, Dave, _d1963- _99595 |
|
| 245 | 1 | 0 |
_aE-business and e-commerce management : _bstrategy, implementation, and practice / _cDave Chaffey. |
| 246 | 3 | _aEbusiness and ecommerce management | |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow, England : _bFT Prentice Hall, _c2004. |
||
| 300 |
_axxvi, 589 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart 1 Introduction: 1. Introduction to e business and e-commerce - 2. E-commerce fundamentals - 3. E-business infrastructure - 4. E-environment -- Part 2 Strategy and applications: 5. E-business strategy - 6. Supply chain management - 7. E-procurement - 8. E-marketing - 9. Customer relationship management -- Part 3 Implementation: 10. Change management - 11. Analysis and design - 12. Implementation and maintenance - Glossary - Index | |
| 650 | 0 |
_aElectronic commerce. _9271746 |
|
| 650 | 0 |
_aBusiness enterprises _xComputer networks. _99012 |
|
| 920 | _aCIT(RMIT): 547280 | ||
| 999 |
_c57039 _d57039 |
||