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005			20200306165745.0
008			110218s2007 enkaf b 001 0 eng
020			_a0521833973 (hbk.)
020			_a9780521833974 (hbk.)
039		9	_a201102181817 _bVLOAD _c201007271218 _dwilmina _c200908031641 _dshahriman _y200906041757 _zshahriman
082	0	4	_a338.887631 _bLOP
100	1		_aLopes, Teresa da Silva, _d1968- _934160
245	1	0	_aGlobal brands : _bthe evolution of multinationals in alcoholic beverages / _cTeresa da Silva Lopes.
260			_aCambridge ; _aNew York : _bCambridge University Press, _c2007.
300			_axxii, 303 p., [22] p. of plates : _bill. (some col.) ; _c24 cm.
490	1		_aCambridge studies in the emergence of global enterprise
504			_aIncludes bibliographical references (p. 263-285) and index.
505	0		_aPreface -- List of abbreviations -- Brands and the growth of multinationals -- Leading firms : the historical legacy -- Growth and survival -- Family ownership and managerial control -- Channel management -- Diversification strategies -- Acquiring brands -- The life of brands -- Conclusion -- Appendix 1. Value added chain in alcoholic beverages -- Appendix 2. Brands owned by the leading multinationals in 2005 -- Appendix 3. Annual sales for each firm in alcoholic beverages -- Appendix 4. Selection of the sample -- Appendix 5. Biographies of the world's largest multinationals in alcoholic beverages -- Appendix 6. Types of governance structures in distribution, 1900--2005 -- Appendix 7. Schematic representation: alliances as dynamic processes for acquiring marketing knowledge -- Appendix 8. Diversification strategies -- Appendix 9. Patterns of diversification within alcoholic beverages -- Appendix 10. Schematic representation: brands and marketing knowledge in mergers and acquisitions -- Appendix 11. Evolution of sales of the world's leading brands by beverage type -- Bibliography.
650		0	_aAlcoholic beverage industry. _934890
650		0	_aInternational business enterprises. _9272591
650		0	_aBrand name products. _9272592
830		0	_aCambridge studies in the emergence of global enterprise _9272593
920			_aUNISA : 131568
921			_aSHT : 147582
999			_c57472 _d57472