| 000 | 01140cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | vtls003041358 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306165750.0 | ||
| 008 | 110218s2004 enka b 001 0 eng | ||
| 020 | _a0273678396 (pbk.) | ||
| 020 | _a9780273678397 (pbk.) | ||
| 039 | 9 |
_a201102181318 _bVLOAD _c200703071214 _dchon ling _c200703071210 _dchon ling _c200701221445 _dchon ling _y200701101456 _zjefri |
|
| 082 | 0 | 0 |
_a658.84 _bHOL |
| 100 | 1 |
_aHollensen, Svend _913492 |
|
| 245 | 1 | 0 |
_aGlobal marketing : _ba decision-oriented approach / _cSvend Hollensen. |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England : _bFinancial Times ; _bPrentice Hall, _c2004. |
||
| 300 |
_axxxix, 717 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. The decision whether to internationalize - 2. Deciding which markets to enter - 3. Market entry strategies - 4. Designing the global marketing programme - 5. Implementing and coordinating the global marketing programme. | |
| 590 | _aBritish Degree programme : UMKC7Q-2 | ||
| 650 | 0 |
_aExport marketing. _9272755 |
|
| 920 | _aBDP (UWE) : 501337, 501338, 501435 | ||
| 999 |
_c57556 _d57556 |
||