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008 110218s2005 my b 001 0 eng d
020 _a9679581934 (pbk.)
039 9 _a201203281124
_bstazrina
_c201102181630
_dVLOAD
_c200701101927
_dpushpa
_y200701101831
_zrafi
043 _aa-my---
082 _a659.109595
_bAZI
099 _aMALAYSIANA
_e659.109595
100 0 _aAzizul Halim Yahya.
_9272789
245 1 _aAdvertising in Malaysia :
_bthe consequences of globalisation /
_cAzizul Halim Yahya.
260 _aShah Alam :
_bPusat Penerbitan Universiti (UPENA),
_c2005
300 _a166 p. ;
_c22 cm.
504 _aIncludes bibliographical references and index.
505 0 _a1. Introduction - 2. Globalisation - 3. Global advertising and its consequences - 4. Politics, economy and culture: The case of Malaysia - 5. The changing structure of Malaysian advertising - 6. Conclusion.
650 0 _aAdvertising
_zMalaysia.
_929649
650 0 _aGlobalization.
_9272790
920 _aSOC : 203173, 203174
999 _c57571
_d57571