000 | 01072cam a2200253 a 4500 | ||
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001 | vtls003041360 | ||
003 | MY-SjTCS | ||
005 | 20200306165751.0 | ||
008 | 110218s2005 my b 001 0 eng d | ||
020 | _a9679581934 (pbk.) | ||
039 | 9 |
_a201203281124 _bstazrina _c201102181630 _dVLOAD _c200701101927 _dpushpa _y200701101831 _zrafi |
|
043 | _aa-my--- | ||
082 |
_a659.109595 _bAZI |
||
099 |
_aMALAYSIANA _e659.109595 |
||
100 | 0 |
_aAzizul Halim Yahya. _9272789 |
|
245 | 1 |
_aAdvertising in Malaysia : _bthe consequences of globalisation / _cAzizul Halim Yahya. |
|
260 |
_aShah Alam : _bPusat Penerbitan Universiti (UPENA), _c2005 |
||
300 |
_a166 p. ; _c22 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _a1. Introduction - 2. Globalisation - 3. Global advertising and its consequences - 4. Politics, economy and culture: The case of Malaysia - 5. The changing structure of Malaysian advertising - 6. Conclusion. | |
650 | 0 |
_aAdvertising _zMalaysia. _929649 |
|
650 | 0 |
_aGlobalization. _9272790 |
|
920 | _aSOC : 203173, 203174 | ||
999 |
_c57571 _d57571 |