| 000 | 01103cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls003041361 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306165751.0 | ||
| 008 | 110218s2007 maua b 001 0 eng d | ||
| 020 | _a0071105859 (pbk.) | ||
| 020 | _a0073224332 (CD-ROM) | ||
| 020 | _a9780071105859 (pbk.) | ||
| 039 | 9 |
_a201209041136 _bizani _c201102181824 _dVLOAD _c201102181219 _dVLOAD _c200701101934 _dpushpa _y200701101853 _zrafi |
|
| 082 | 0 | 4 |
_a658.8 _bBEA |
| 100 | 1 |
_aBearden, William O., _d1945- _9213243 |
|
| 245 | 1 |
_aMarketing : _bprinciples and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
|
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2007. |
||
| 300 |
_axxxvi, 588 p. : _bcol. ill., col. ports. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _aPrevious ed.: 2004. | ||
| 500 | _aCD-ROM titled "music2go" | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States. _99042 |
|
| 700 | 1 |
_aIngram, Thomas N. _99043 |
|
| 700 | 1 |
_aLaForge, Raymond W. _916784 |
|
| 920 | _aSOC : 203175, 203176, CD200287, CD200288 | ||
| 999 |
_c57572 _d57572 |
||