| 000 | 01236cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | vtls003256624 | ||
| 003 | MY-SjTCS | ||
| 005 | 20200306165856.0 | ||
| 008 | 140709t20152015ctua b 001 0 eng | ||
| 020 | _a9781285187815 (paperback) | ||
| 020 | _a1285187814 (paperback) | ||
| 039 | 9 |
_a201809071359 _bVLOAD _c201410031540 _dshuhada _c201409271056 _dfadzli0512 _c201409271053 _dfadzli0512 _y201407091150 _zmalathy |
|
| 040 | _erda | ||
| 082 | 0 | 4 |
_a659.1 _bOGU 2015 |
| 100 | 1 |
_aO'Guinn, Thomas C. _98372 |
|
| 245 | 1 | 0 |
_aAdvertising and integrated brand promotion / _cThomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum. |
| 250 | _aSeventh edition. | ||
| 264 | 1 |
_aStamford, CT : _bCengage Learning, _c[2015] |
|
| 264 | 4 | _c©2015 | |
| 300 |
_axx, 407 pages : _bcolor illustrations ; _c28 cm. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _9274578 |
|
| 650 | 0 |
_aAdvertising media planning. _9274579 |
|
| 700 | 1 |
_aAllen, Chris T. _98373 |
|
| 700 | 1 |
_aSemenik, Richard J. _98374 |
|
| 700 | 1 |
_aScheinbaum, Angeline Close. _9274580 |
|
| 920 | _aSHT : 212268 | ||
| 999 |
_c58541 _d58541 |
||