000			01955pam a2200277 a 4500
001			vtls003042378
003			MY-SjTCS
005			20200306165904.0
008			110218s2006 enk b 001 0 eng
020			_a9781412910347 (pbk.)
020			_a141291034X (pbk.)
039		9	_a201603101141 _bmalathy _c201302261052 _dVLOAD _c201209041146 _dizani _c201103021022 _dshuhada _y200703081756 _zchon ling
082	0	4	_a658.8 _bBLY
100	1		_aBlythe, Jim. _918169
245	1	0	_aMarketing / _cJim Blythe.
260			_aLondon : _bSAGE, _c2006
300			_avi, 184 p. ; _c22 cm.
490	1		_aSAGE course companions
504			_aIncludes bibliographical references and index.
505	0		_aPart one. Introducing your companion -- Part two. Core areas of the curriculum - 1. The underpinnings of marketing - 2. The marketing environment - 3. Consumer behaviour - 4. Business-to-business marketing - 5. Segmentation and targeting - 6. Marketing information and research - 7. Marketing communication theories - 8. Branding and brand management - 9. International marketing - 10. Marketing strategy - 11. Relationship marketing - 12. Managing products - 13. Pricing - 14. Advertising - 15. PR and sponsorship - 16. Selling and key-account management - 17. Direct and online marketing - 18. Sales promotion - 19. Managing channels of distribution - 20. Services marketing: people, processes, physical evidence - 21. Marketing ethics -- Part three. Study, writing and revision skills (in collaboration with David McIllroy) - 1. How to get the most out of your lectures - 2. How to make the most of seminars - 3. Essay writing tips - 4. Revision hints and tips - 5. Exam hints and tips - 6. Tips on interpreting essay and exam questions.
590			_aBritish Degree Programme (UWE) : UMKC7Q-2
650		0	_aMarketing. _9274785
650		0	_aMarketing _vStudy guides. _9274786
830		0	_aSAGE course companions. _948598
920			_aTBS : 501469, 501470, 501471
999			_c58667 _d58667